Book Of The Day [July 2nd, 2018]

Escape 9-5, Live Anywhere, and Join the New Rich

About the Book

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
• More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
• Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
• How Lifestyle Design principles can be suited to unpredictable economic times
• The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

Review

“It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge.”
—Jack Canfield, Co-creator of Chicken Soup for the Soul®, 100+ million copies sold

“This is a whole new ball game.  Highly recommended.”
—Dr. Stewart D. Friedman, Director of the Work/Life Integration Project, The Wharton School

“Stunning and amazing. From mini-retirements to outsourcing your life,
it’s all here. Whether you’re a wage slave or a Fortune 500 CEO, this
book will change your life!”
—Phil Town, #1 New York Times Bestselling Author of Rule #1

“The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work?  A world of infinite options awaits those who would read this book and be inspired by it!”
—Michael E. Gerber, Founder & Chairman of E-Myth Worldwide and the World’s #1 Small Business Guru

“Timothy has packed more lives into his 29 years than Steve Jobs has in his 51.”
—Tom Foremski, Journalist and Publisher of SiliconValleyWatcher.com

“Thanks to Tim Ferriss, I have more time in my life to travel, spend time with family and write book blurbs. This is a dazzling and highly useful
work.”
—A.J. Jacobs, Editor-at-Large, Esquire Magazine, Author of The Know-It-All

“If you want to live life on your own terms, this is your blueprint.”
—Mike Maples, Co-founder of Motive Communications (IPO to $260M market cap), Founding Executive of Tivoli (sold to IBM for $750M)

“Tim is Indiana Jones for the digital age. I’ve already used his advice to go spearfishing on remote islands and ski the best hidden slopes of Argentina. Simply put, do what he says and you can live like a millionaire.”
—Albert Pope, Derivatives TradingUBS World Headquarters

“This engaging book makes you ask the most important question that you will ever face: What exactly is it that you want out of work and life, and why? Tim Ferriss is a master of getting more for less, often with the help of people he doesn’t even know, and here he gives away his secrets for fulfilling your dreams.”
—Bo Burlingham, Editor-at-Large, Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big

“Reading this book is like putting a few zeros on your income.  Tim brings lifestyle to a new level–listen to him!”
—Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund and J. William Fulbright Scholar

“Part scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world.  I devoured this book in one sitting–I have seen nothing like it.”
—Charles L. Brock, Chairman and CEO, Brock Capital Group; Former CFO, COO, and General Counsel, Scholastic, Inc.; Former President, Harvard Law School Association

“Outsourcing is no longer just for Fortune 500 companies.  Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It’s time for the world to take advantage of this revolution.”
—Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore;Credited as the “techno-bureaucrat” who helped make Bangalore an IT destination in India

“Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.”
—Dan Partland, Emmy Award-Winning Producer; American High, Welcome to the Dollhouse

The 4-Hour Workweek is an absolute necessity for those adventurous souls who want to live life to its fullest.  Buy it and read it before you sacrifice any more!”
—John Lusk, Group Product Manager, Microsoft World Headquarters

“If you want to live your dreams now, and not in 20 or 30 years, buy this book!”
—Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs;Lecturer in Corporate Finance, San Jose State University

“With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.”
—Tim Draper, Founder, Draper Fisher Jurvetson; Financiers to innovators including Hotmail, Skype, and Overture.com

“Tim Ferriss’s book is about gaining the courage to streamline your life… But even more than that, it challenges the reader to seriously consider an essential–yet rarely asked–question:  What do you really want from life?”
—Rolf Potts, Author of Vagabonding and Travel Columnist for Yahoo! News

“Tim has done what most people only dream of doing. I can’t believe he is going to let his secrets out of the bag. This book is a must read!”
—Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag; Consultant to “American Inventor”

About the Author

TIMOTHY FERRISS is a serial entrepreneur, #1 New York Times bestselling author, and angel investor/advisor (Facebook, Twitter, Evernote, Uber, and 20+ more).  Best known for his rapid-learning techniques, Tim’s books — The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef — have been published in 30+ languages. The 4-Hour Workweek has spent seven years on The New York Times bestseller list. Tim has been featured by more than 100 media outlets including The New York Times, The Economist, TIME, Forbes, Fortune, Outside, NBC, CBS, ABC, Fox and CNN. He has guest lectured in entrepreneurship at Princeton University since 2003. His popular blog www.fourhourblog.com has 1M+ monthly readers, and his Twitter account @tferriss was selected by Mashable as one of only five “Must-Follow” accounts for entrepreneurs. Tim’s primetime TV show, The Tim Ferriss Experiment (www.upwave.com/tfx), teaches rapid-learning techniques for helping viewers to produce seemingly superhuman results in minimum time.

 

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Book Of The Day [June 15th, 2018]

Life Is Long if You Know How to Use It

About The Book

Throughout history, some books have changed the world. They have transformed the way we see ourselves—and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives—and destroyed them.

 

Now, Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are. Penguin’s Great Ideas series features twelve groundbreaking works by some of history’s most prodigious thinkers, and each volume is beautifully packaged with a unique type-drive design that highlights the bookmaker’s art. Offering great literature in great packages at great prices, this series is ideal for those readers who want to explore and savor the Great Ideas that have shaped the world.

The Stoic writings of the philosopher Seneca, who lived from c. 5 BC to AD 65, offer powerful insights into the art of living, the importance of reason and morality, and continue to provide profound guidance to many through their eloquence, lucidity and timeless wisdom. This selection of Seneca’s orks was taken from the Penguin Classics edition of Dialogues and Letters, translated by C.D.N. Costa, and includes the essays On the Shortness of LifeConsolation to Helvia, and On Tranquility of Mind.

About the Author

Lucius Annaeus Seneca, statesman, philosopher, advocate and man of letters, was born at Cordoba in Spain around 4 BC. He rose to prominence in Rome, pursuing a career in the courts and political life, for which he had been trained, while also acquiring celebrity as an author of tragedies and essays. Falling foul of successive emperors (Caligula in AD 39 and Claudius in AD 41), he spent eight years in exile, allegedly for an affair with Caligula’s sister. Recalled in AD 49, he was made praetor and was appointed tutor to the boy who was to become, in AD 54, the emperor Nero. On Nero’s succession, Seneca acted for some eight years as an unofficial chief minister. The early part of this reign was remembered as a period of sound government, for which the main credit seems due to Seneca. His control over Nero declined as enemies turned the emperor against him with representations that his popularity made him a danger, or with accusations of immorality or excessive wealth. Retiring from public life he devoted his last three years to philosophy and writing, particularly the Letters to Lucilius. In AD 65 following the discovery of a plot against the emperor, in which he was thought to be implicated, he and many others were compelled by Nero to commit suicide. His fame as an essayist and dramatist lasted until two or three centuries ago, when he passed into literary oblivion, from which the twentieth century has seen a considerable recovery.

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Book Of The Day [June 13th, 2018]

The Art of Seduction

About The Book

Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint?
This book will show you which.

Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once.

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target.

Understand how to ‘Choose the Right Victim’, ‘Appear to Be an Object of Desire’ and ‘Confuse Desire and Reality’. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we’ve become – or hope to win over.

The Art of Seduction is an indispensable primer on the essence of one of history’s greatest weapons and the ultimate power trip.

From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Review

Priase for the work of Robert Greene: “Compelling.”—Forbes

“Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations—a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.”—The New York Times

“Illuminating.”—The Guardian

“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine
 
“Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top.”—People magazine

“An heir to Machiavelli’s Prince . . . gentler souls will find this book frightening, those whose moral compass is oriented solely to power will have a perfect vade mecum.”—Publishers Weekly

About the Author

Robert Greene, the #1 New York Times bestselling author of The 48 Laws of PowerThe 33 Strategies of WarThe Art of SeductionMastery, and The Laws of Human Nature, is an internationally renowned expert on power strategies. He lives in Los Angeles.

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Book Of The Day [June 10th, 2018]

 Crack the Code to Wealth and Live Rich for a Lifetime.

About The Book

Is the financial plan of mediocrity — a dream-stealing, soul-sucking dogma known as “The Slowlane” your plan for creating wealth? You know how it goes; it sounds a lil something like this:

“Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich.”

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You’ve been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair — sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn’t tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family’s financial plan?

Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to “settle-for-less” and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

  • Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
  • Why most entrepreneurs fail and how to immediately put the odds in your favor.
  • The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • Why the guru’s grand deity – compound interest – is an impotent wealth accelerator.
  • Why the guru myth of “do what you love” will most likely keep you poor, not rich.
  • And 250+ more poverty busting distinctions…

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Review

“This is by far the best book ever written on the subject, better than Rich Dad Poor Dad, better than Think and Grow Rich, better than any book by Donald Trump…”
~ Amazon reader review

“You’ll learn more in 2 days from this book than you will in 2 years of business college courses…”
~ Amazon reader review

“There are moments in your life where a light bulb just seems to turn on, a switch just seems to flip. If you’re looking to induce one of these, look no further than this book.”
~ Amazon reader review

“I can promise you that there is a clarity that comes with reading this book that no other book on the market will ever give you.”
~ Amazon reader review

“The best book on acquiring wealth ever written…”
~ Amazon reader review

“I loved this book. It is dripping in authenticity and real-world experience. From the first, authentic page I was hooked. MJ DeMarco not only has created a book that motivates like nothing else I have read, he also provides the most important thing: a true framework for evaluating business decisions. It’s safe to say that had I absorbed this book 10 years ago, I would be at least $100k-$200k richer today.”
~ Amazon reader review

“…this book delivers much wisdom about business, money, and the creation of wealth. I have already had my first “liquidation event” and what this author says about how to get there is rock-solid truth.”
~ Amazon reader review

“Not since Think and Grow Rich have I been as impressed with a book on the subject of wealth and success. Mr. DeMarco writes from a common, no-nonsense approach on how to become wealthy.”
~ Amazon reader review

“Although the title and cover of the book make you think “infomercial for suckers”, it’s actually THE single best book I have read on this subject so far (and I’ve read plenty). I don’t typically write reviews on books I purchase here on Amazon, but this one was so good that it compelled me to actually get off my lazy butt and post up a review. “
~ Amazon reader review

“If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
~ Amazon reader review

“This is an honest to goodness “Get Rich Quick” book. Most “Get Rich Quick” books or programs scam people into believing there is a method to “Get Rich Easy”. MJ DeMarco does an extremely good job of telling the truth about what it takes to really achieve wealth. “
~ Amazon reader review

“I wholeheartedly recommend this book. I have read many finance books (Rich Dad, Cramer, Dave Ramsey, etc) and after reading The Millionaire Fastlane, I kept saying to myself “finally, someone who tells it like it is and isn’t feeding me BS!”
~ Amazon reader review

“In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…” 
~ Amazon reader review

From the Author

THE “LAMBORGHINI PROPHECY” COMPLETES

The Millionaire Fastlane is the echo of a chance encounter I had long ago when I was a pudgy teenager. It was a Fastlane ignition of consciousness, a resurrection triggered by a stranger driving a mythic car–a Lamborghini Countach. The Fastlane was born, and with it the resolution and belief that creating wealth need not take 50 years of financial mediocrity devoured by decades of work, decades of saving, decades of mindless frugality, and decades of 8% stock market returns.

Often, this book references the Lamborghini brand, and it isn’t to brag when I say I’ve owned a few. The Lamborghini icon represents the fulfillment of a prophecy in my life. It innocently
started when I saw my first Lamborghini and it kicked my ass out of my comfort zone. I
confronted its young owner and asked a simple question: “How can you afford such an awesome car?

The answer I received, unveiled in chapter 2, was short and powerful, but I wish I had more. I
wish that man had taken a minute, an hour, a day, or a week to talk to me. I wish that young
stranger would have mentored me on how to get what I thought the Lamborghini represented:
wealth. I wish that man had reached into his car and given me a book.

Fast-forward to today.

As I endanger the streets in my Lamborghini, I relive that same moment except in role reversal. To celebrate my Fastlane success, I bought one of these legendary beasts, a Lamborghini Diablo. If you’ve never had the opportunity to drive a car that costs more than most people’s homes,  let me tell you how it works…

You can’t be shy.

People chase you in traffic. They tailgate you, rubberneck, and cause accidents. Getting gas is an event: people snap photos, enraged environmentalists give you the evil eye, and haters insinuate about the length of your penis–as if owning a Hyundai implies being well endowed.

Mostly, people ask questions.

The most frequent questions come from leering and inquisitive teenagers, as I was many years
ago: “Wow, how can you afford one of these?” or “What do you do?” People associate a
Lamborghini with wealth, and while I soon learned that that’s more an illusion than anything
(any dimwit can finance a Lamborghini), it’s indicative of a dream lifestyle that most people
conceive as incomprehensible.

Now when I hear the same question I asked decades ago, I have the power to gift a book and
perhaps, to gift a dream.

This book is my official answer.

About The Author

MJ DeMarco is a semi-retired entrepreneur, investor, advisor, and international best-selling author who’s books have been translated in over 15 languages worldwide. He is the current founder of Viperion Publishing Corp., a media company focused on online and print content distribution. He also is admin/founder for The Fastlane Forum, the web’s leading destination forum for start-up, finance, and entrepreneurial business discussions.

Prior to embarking into the world of writing and authorship, he was the former start-up Founder/CEO of Limos.com (1997-2007), a global ground transportation aggregator and marketplace that he successfully built and grew into a profitable multi-million dollar company, all with no money, no formal training, and with just a few employees. In 2001, he sold the company in an exit event but later reacquired the company via bankruptcy reorganization. He later sold the company again in 2007 to a Phoenix-based private equity company.

By refusing to accept society’s default template for mediocrity (THE SCRIPT: jobs, 401(k)s, frugality, give your life savings to Wall-Street) MJ was able to retire young in his thirties without sacrificing the good life. Yes, that means he isn’t playing Wall-Street’s “hope, wait, and pray” game where you nervously invest all your savings into the stock market, all while commiserating over the Starbucks you couldn’t drink because saving $4.12 was more important. (Do people seriously believe that sh*t?)

Currently, MJ owns a publishing company which produces, distributes, and licenses his work around the world while contributing daily to TheFastlaneForum.com: an entrepreneurial community featuring over 40,000 entrepreneurs. He lives in Scottsdale Arizona and enjoys road trips, softball, travel, fitness and nutrition, working out, and recklessly exploring the Sonoran desert on his UTV.

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Book Of The Day [June 7th, 2018]

Major New York Times bestseller

About The Book

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Awards

Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
Globe and Mail Best Books of the Year 2011 Title
One of The Economist‘s 2011 Books of the Year
One of The Wall Street Journal‘s Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman’s work with Amos Tversky is the subject of Michael Lewis’s The Undoing Project: A Friendship That Changed Our Minds

Editorial Reviews

Review

“A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.” ―Larry Swedroe, CBS News

 

“Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality.” ―Christopher Shea, The Washington Post

 

“An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.” ―Galen Strawson, The Guardian

 

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” ―Janice Gross Stein, The Globe and Mail

 

“A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts…Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience…Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow.” ―Jesse Singal, Boston Globe

 

“We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities.” ―Freeman Dyson, The New York Review of Books

 

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” ―Janice Gross Stein, The Globe and Mail

 

“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky’s work ‘will be remembered hundreds of years from now,’ and that it is ‘a crucial pivot point in the way we see ourselves.’ They are, Brooks said, ‘like the Lewis and Clark of the mind’ . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman’s takeaway on the Malcolm Gladwell question it is this: If you’ve had 10,000 hours of training in a predictable, rapid-feedback environment–chess, firefighting, anesthesiology–then blink. In all other cases, think.” ―The New York Times Book Review

 

“Ask around and you hear pretty much the same thing. ‘Kahneman is the most influential psychologist since Sigmund Freud,’ says Christopher Chabris, a professor of psychology at Union College, in New York. ‘No one else has had such a broad impact on so many fields’ . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times.” ―Evan R. Goldstein, The Chronicle of Higher Education

 

“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.” ―William Easterly, Financial Times

 

“[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.” ―Michael Lewis, Vanity Fair

 

“Absorbingly articulate and infinitely intelligent . . . What’s most enjoyable and compelling about Thinking, Fast and Slow is that it’s so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman’s psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It’s just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking.” ―Maria Popova, The Atlantic

 

“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.” ―Roger Lowenstein, Bloomberg/Businessweek

 

“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.” ―The Economist

 

“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.” ―Jonah Lehrer, The Wall Street Journal

 

“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman’s notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds–and our whole selves.” ―Christoper F. Chabris, The Wall Street Journal

 

“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.” ―Kyle Smith, The New York Post

 

“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.” ―David Brooks, The New York Times

 

“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.” ―Jacek Debiec, Nature

 

“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better.” ―Library Journal

 

“The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so “lazy” and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman’s primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it’s a lucid, marvelously readable guide to spotting–and correcting–our biased misunderstandings of the world.” ―Publishers’ Weekly (starred review)

 

“For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel…and now explains how we think and make choices. Here’s an easy choice: read this.” ―The Daily Beast

 

“This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn’t claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible.” ―Jaron Lanier, author of You Are Not a Gadget

 

“Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.” ―Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics.

 

Thinking, Fast and Slow is a masterpiece–a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize.” ―Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series “This Emotional Life”

 

“This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life.” ―Richard Thaler, University of Chicago Professor of Economics and co-author of Nudge

 

“This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.” ―Nassim Taleb, author of The Black Swan

 

“Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of Thinking, Fast and Slow is a major event.” ―Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our Nature

About the Author

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Professor of Psychology and Public Affairs Emeritus at Princeton’s Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making.

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Book Of The Day [May 30th, 2018]

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

 

About The Book

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’

Reviews

“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation, or just in good managing, needs to read this book.”
—Chip Heath, co-author Switch and Decisive

 

“Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”
—Charles Duhigg, author of The Power of Habit
 

 

“It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity through setbacks and success.  Pixar’s unrivaled record, and the joy their films have added to our lives, gives his method the most important validation: it works.”
—Jim Collins, co-author Built to Last, author Good to Great

 

“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.”
—George Lucas

 

“This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another.”
—Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence

 

About The Author

Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife and children.

Amy Wallace is a journalist whose work has appeared in GQ, The New Yorker, Wired, Los Angeles Times, and The New York Times Magazine. She currently serves as editor-at-large at Los Angeles Times magazine. Previously, she worked as a reporter and editor at the Los Angeles Times and wrote a monthly column for The New York Times Sunday Business section. She lives in Los Angeles.

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