Book Of The Day [June 12th, 2018]

An Invitation to the Practice of Mindfulness

About The Book

We may long for wholeness, suggests Jon Kabat-Zinn, but the truth is that it is already here and already ours. The practice of mindfulness holds the possibility of not just a fleeting sense of contentment, but a true embracing of a deeper unity that envelops and permeates our lives. With Mindfulness for Beginnersyou are invited to learn how to transform your relationship to the way you think, feel, love, work, and play—and thereby awaken to and embody more completely who you really are.

Here, the teacher, scientist, and clinician who first demonstrated the benefits of mindfulness within mainstream Western medicine offers a book that you can use in three unique ways: as a collection of reflections and practices to be opened and explored at random; as an illuminating and engaging start-to-finish read; or as an unfolding “lesson-a-day” primer on mindfulness practice.
Beginning and long-time meditators alike will discover in these pages a valuable distillation of the key attitudes and essential practices that Jon Kabat-Zinn has found most useful with his students, including:

• Why heartfulness is synonymous with true mindfulness
• The value of coming back to our bodies and to our senses over and over again
• How our thoughts “self-liberate” when touched by awareness
• Moving beyond our “story” into direct experience
• Stabilizing our attention and presence amidst daily activities
• Three fundamental mental factors that cause suffering
• How mindfulness heals, even after the fact
•Reclaiming our wholeness, and more

The prescription for living a more mindful life seems simple enough: return your awareness again and again to whatever is going on. But if you’ve tried it, you know that here is where all the questions and challenges really begin. Mindfulness for Beginners provides welcome answers, insights, and instruction to help us make that shift, moment by moment, into a more spacious, clear, reliable, and loving connection with ourselves and the world.

Review

“Jon Kabat-Zinn is one of the finest teachers of mindfulness you will ever encounter.”
JACK KORNFIELD, author of A Path with Heart“Jon Kabat-Zinn provides access to the essence of meditation and its applications for both the beginner and those who wish to deepen and expand their practice. He embodies what he describes.”
DEAN ORNISH, MD

About the Author

Jon Kabat-Zinn

Jon Kabat-Zinn, PhD, is the founder and director of the Stress Reduction Clinic at the University of Massachusetts Medical Center and associate professor of medicine in the Division of Preventative and Behavioral Medicine. His clinic was featured in 1993 in the public television series Healing and the Mind with Bill Moyers. Jon Kabat-Zinn is the author of Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life and Full-Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain and Illness.

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Book Of The Day [June 10th, 2018]

 Crack the Code to Wealth and Live Rich for a Lifetime.

About The Book

Is the financial plan of mediocrity — a dream-stealing, soul-sucking dogma known as “The Slowlane” your plan for creating wealth? You know how it goes; it sounds a lil something like this:

“Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich.”

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You’ve been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair — sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn’t tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family’s financial plan?

Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to “settle-for-less” and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

  • Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
  • Why most entrepreneurs fail and how to immediately put the odds in your favor.
  • The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • Why the guru’s grand deity – compound interest – is an impotent wealth accelerator.
  • Why the guru myth of “do what you love” will most likely keep you poor, not rich.
  • And 250+ more poverty busting distinctions…

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Review

“This is by far the best book ever written on the subject, better than Rich Dad Poor Dad, better than Think and Grow Rich, better than any book by Donald Trump…”
~ Amazon reader review

“You’ll learn more in 2 days from this book than you will in 2 years of business college courses…”
~ Amazon reader review

“There are moments in your life where a light bulb just seems to turn on, a switch just seems to flip. If you’re looking to induce one of these, look no further than this book.”
~ Amazon reader review

“I can promise you that there is a clarity that comes with reading this book that no other book on the market will ever give you.”
~ Amazon reader review

“The best book on acquiring wealth ever written…”
~ Amazon reader review

“I loved this book. It is dripping in authenticity and real-world experience. From the first, authentic page I was hooked. MJ DeMarco not only has created a book that motivates like nothing else I have read, he also provides the most important thing: a true framework for evaluating business decisions. It’s safe to say that had I absorbed this book 10 years ago, I would be at least $100k-$200k richer today.”
~ Amazon reader review

“…this book delivers much wisdom about business, money, and the creation of wealth. I have already had my first “liquidation event” and what this author says about how to get there is rock-solid truth.”
~ Amazon reader review

“Not since Think and Grow Rich have I been as impressed with a book on the subject of wealth and success. Mr. DeMarco writes from a common, no-nonsense approach on how to become wealthy.”
~ Amazon reader review

“Although the title and cover of the book make you think “infomercial for suckers”, it’s actually THE single best book I have read on this subject so far (and I’ve read plenty). I don’t typically write reviews on books I purchase here on Amazon, but this one was so good that it compelled me to actually get off my lazy butt and post up a review. “
~ Amazon reader review

“If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
~ Amazon reader review

“This is an honest to goodness “Get Rich Quick” book. Most “Get Rich Quick” books or programs scam people into believing there is a method to “Get Rich Easy”. MJ DeMarco does an extremely good job of telling the truth about what it takes to really achieve wealth. “
~ Amazon reader review

“I wholeheartedly recommend this book. I have read many finance books (Rich Dad, Cramer, Dave Ramsey, etc) and after reading The Millionaire Fastlane, I kept saying to myself “finally, someone who tells it like it is and isn’t feeding me BS!”
~ Amazon reader review

“In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…” 
~ Amazon reader review

From the Author

THE “LAMBORGHINI PROPHECY” COMPLETES

The Millionaire Fastlane is the echo of a chance encounter I had long ago when I was a pudgy teenager. It was a Fastlane ignition of consciousness, a resurrection triggered by a stranger driving a mythic car–a Lamborghini Countach. The Fastlane was born, and with it the resolution and belief that creating wealth need not take 50 years of financial mediocrity devoured by decades of work, decades of saving, decades of mindless frugality, and decades of 8% stock market returns.

Often, this book references the Lamborghini brand, and it isn’t to brag when I say I’ve owned a few. The Lamborghini icon represents the fulfillment of a prophecy in my life. It innocently
started when I saw my first Lamborghini and it kicked my ass out of my comfort zone. I
confronted its young owner and asked a simple question: “How can you afford such an awesome car?

The answer I received, unveiled in chapter 2, was short and powerful, but I wish I had more. I
wish that man had taken a minute, an hour, a day, or a week to talk to me. I wish that young
stranger would have mentored me on how to get what I thought the Lamborghini represented:
wealth. I wish that man had reached into his car and given me a book.

Fast-forward to today.

As I endanger the streets in my Lamborghini, I relive that same moment except in role reversal. To celebrate my Fastlane success, I bought one of these legendary beasts, a Lamborghini Diablo. If you’ve never had the opportunity to drive a car that costs more than most people’s homes,  let me tell you how it works…

You can’t be shy.

People chase you in traffic. They tailgate you, rubberneck, and cause accidents. Getting gas is an event: people snap photos, enraged environmentalists give you the evil eye, and haters insinuate about the length of your penis–as if owning a Hyundai implies being well endowed.

Mostly, people ask questions.

The most frequent questions come from leering and inquisitive teenagers, as I was many years
ago: “Wow, how can you afford one of these?” or “What do you do?” People associate a
Lamborghini with wealth, and while I soon learned that that’s more an illusion than anything
(any dimwit can finance a Lamborghini), it’s indicative of a dream lifestyle that most people
conceive as incomprehensible.

Now when I hear the same question I asked decades ago, I have the power to gift a book and
perhaps, to gift a dream.

This book is my official answer.

About The Author

MJ DeMarco is a semi-retired entrepreneur, investor, advisor, and international best-selling author who’s books have been translated in over 15 languages worldwide. He is the current founder of Viperion Publishing Corp., a media company focused on online and print content distribution. He also is admin/founder for The Fastlane Forum, the web’s leading destination forum for start-up, finance, and entrepreneurial business discussions.

Prior to embarking into the world of writing and authorship, he was the former start-up Founder/CEO of Limos.com (1997-2007), a global ground transportation aggregator and marketplace that he successfully built and grew into a profitable multi-million dollar company, all with no money, no formal training, and with just a few employees. In 2001, he sold the company in an exit event but later reacquired the company via bankruptcy reorganization. He later sold the company again in 2007 to a Phoenix-based private equity company.

By refusing to accept society’s default template for mediocrity (THE SCRIPT: jobs, 401(k)s, frugality, give your life savings to Wall-Street) MJ was able to retire young in his thirties without sacrificing the good life. Yes, that means he isn’t playing Wall-Street’s “hope, wait, and pray” game where you nervously invest all your savings into the stock market, all while commiserating over the Starbucks you couldn’t drink because saving $4.12 was more important. (Do people seriously believe that sh*t?)

Currently, MJ owns a publishing company which produces, distributes, and licenses his work around the world while contributing daily to TheFastlaneForum.com: an entrepreneurial community featuring over 40,000 entrepreneurs. He lives in Scottsdale Arizona and enjoys road trips, softball, travel, fitness and nutrition, working out, and recklessly exploring the Sonoran desert on his UTV.

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Book Of The Day [June 9th, 2018]

Powerful Lessons in Personal Change

About The Book

What are the habits of successful people? The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators, parents, and students — in short, millions of people of all ages and occupations have benefited from Dr. Covey’s 7 Habits book. And, it can transform you.
Infographics Edition: Stephen Covey’s cherished classic commemorates the timeless wisdom and power of the 7 Habits book, and does it in a highly readable and understandable, infographics format.
This 7 Habits book guides you through each habit step-by-step:

 

• Habit 1: Be Proactive

 

• Habit 2: Begin With The End In Mind

 

• Habit 3: Put First Things First

 

• Habit 4: Think Win-Win

 

• Habit 5: Seek First To Understand Then Be Understood

 

• Habit 6: Synergize

 

• Habit 7: Sharpen The Saw

 
Dr. Covey’s 7 Habits book is one of the most inspiring and impactful books ever written. Now you can enjoy and learn critical lessons about the habits of successful people that will enrich your life’s experience. And, it’s in an inforgraphics format that makes it easy for you to learn and apply Dr. Covey’s habits of successful people.

Amazon.com Review

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges. Before you can adopt the seven habits, you’ll need to accomplish what Covey calls a “paradigm shift”–a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your “proactive muscles” (acting with initiative rather than reacting), and much more. This isn’t a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you’ll want to study this book, not skim it. When you finish, you’ll probably have Post-it notes or hand-written annotations in every chapter, and you’ll feel like you’ve taken a powerful seminar by Covey. —Joan Price

About The Author

Stephen R. Covey is a renowned leadership authority, family expert, teacher, organizational consultant, and co-founder of FranklinCovey Co. He is author of several international bestsellers, including The 7 Habits of Highly Effective People, which has sold over 20 million copies. He was named one of TIME Magazine’s 25 Most Influential Americans. Dr. Covey holds the Jon M. Huntsman Presidential Chair in Leadership at the Huntsman School of Business at Utah State University.

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Book Of The Day [June 8th, 2018]

The Transformative Power of Real Productivity

About The Book

NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life.

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

They view the world, and their choices, in profoundly different ways.

A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world.

A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit.

A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers.

The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time.

What do these people have in common?

They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.

In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do.

Praise for Smarter Faster Better

“A pleasure to read . . . Duhigg’s skill as a storyteller makes his book so engaging to read.”The New York Times Book Review

“Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.”Bloomberg Businessweek

“Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others.”Chicago Tribune

“The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.”The Wall Street Journal

 

About the Author

Charles Duhigg is a Pulitzer Prize–winning investigative reporter for The New York Times and the author of The Power of Habit and Smarter Faster Better. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

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Book Of The Day [June 7th, 2018]

Major New York Times bestseller

About The Book

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Awards

Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
Globe and Mail Best Books of the Year 2011 Title
One of The Economist‘s 2011 Books of the Year
One of The Wall Street Journal‘s Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman’s work with Amos Tversky is the subject of Michael Lewis’s The Undoing Project: A Friendship That Changed Our Minds

Editorial Reviews

Review

“A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.” ―Larry Swedroe, CBS News

 

“Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality.” ―Christopher Shea, The Washington Post

 

“An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.” ―Galen Strawson, The Guardian

 

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” ―Janice Gross Stein, The Globe and Mail

 

“A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts…Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience…Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow.” ―Jesse Singal, Boston Globe

 

“We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities.” ―Freeman Dyson, The New York Review of Books

 

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” ―Janice Gross Stein, The Globe and Mail

 

“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky’s work ‘will be remembered hundreds of years from now,’ and that it is ‘a crucial pivot point in the way we see ourselves.’ They are, Brooks said, ‘like the Lewis and Clark of the mind’ . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman’s takeaway on the Malcolm Gladwell question it is this: If you’ve had 10,000 hours of training in a predictable, rapid-feedback environment–chess, firefighting, anesthesiology–then blink. In all other cases, think.” ―The New York Times Book Review

 

“Ask around and you hear pretty much the same thing. ‘Kahneman is the most influential psychologist since Sigmund Freud,’ says Christopher Chabris, a professor of psychology at Union College, in New York. ‘No one else has had such a broad impact on so many fields’ . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times.” ―Evan R. Goldstein, The Chronicle of Higher Education

 

“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.” ―William Easterly, Financial Times

 

“[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.” ―Michael Lewis, Vanity Fair

 

“Absorbingly articulate and infinitely intelligent . . . What’s most enjoyable and compelling about Thinking, Fast and Slow is that it’s so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman’s psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It’s just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking.” ―Maria Popova, The Atlantic

 

“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.” ―Roger Lowenstein, Bloomberg/Businessweek

 

“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.” ―The Economist

 

“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.” ―Jonah Lehrer, The Wall Street Journal

 

“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman’s notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds–and our whole selves.” ―Christoper F. Chabris, The Wall Street Journal

 

“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.” ―Kyle Smith, The New York Post

 

“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.” ―David Brooks, The New York Times

 

“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.” ―Jacek Debiec, Nature

 

“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better.” ―Library Journal

 

“The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so “lazy” and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman’s primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it’s a lucid, marvelously readable guide to spotting–and correcting–our biased misunderstandings of the world.” ―Publishers’ Weekly (starred review)

 

“For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel…and now explains how we think and make choices. Here’s an easy choice: read this.” ―The Daily Beast

 

“This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn’t claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible.” ―Jaron Lanier, author of You Are Not a Gadget

 

“Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.” ―Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics.

 

Thinking, Fast and Slow is a masterpiece–a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize.” ―Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series “This Emotional Life”

 

“This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life.” ―Richard Thaler, University of Chicago Professor of Economics and co-author of Nudge

 

“This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.” ―Nassim Taleb, author of The Black Swan

 

“Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of Thinking, Fast and Slow is a major event.” ―Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our Nature

About the Author

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Professor of Psychology and Public Affairs Emeritus at Princeton’s Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making.

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