The Fight to Master Our Greatest Opponent
About The Book
It’s wrecked the careers of promising young geniuses. It’s evaporated great fortunes and run companies into the ground. It’s made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy – of ambition, of success and of resilience.
In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures.
The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.
“Ryan Holiday is one of his generation’s finest thinkers, and this book is his best yet.”
—Steven Pressfield, author of the New York Times bestseller The War of Art
“In his new book Ryan Holiday attacks the greatest obstacle to mastery and true success in life—our insatiable ego. In an inspiring yet practical way, he teaches us how to manage and tame this beast within us so that we can focus on what really matters—producing the best work possible.”
—Robert Greene, author of the #1 New York Times bestseller Mastery
“The comedian Bill Hicks said the world was tainted with fevered egos. In Ego Is The Enemy, Ryan Holiday writes us all a prescription: humility. This book is packed with stories and quotes that will help you get out of your own way. Whether you’re starting out or starting over, you’ll find something to steal here.”
—Austin Kleon, author of the New York Times bestseller Steal Like An Artist
“This is a book I want every athlete, aspiring leader, entrepreneur, thinker and doer to read. Ryan Holiday is one of the most promising young writers of his generation.”
—George Raveling, Hall of Fame Basketball coach, Nike’s Director of International Basketball
“I see the toxic vanity of ego at play every day and it never ceases to amaze me how often it wrecks promising creative endeavors. Read this book before it wrecks you or the projects and people you love. Consider it as urgently as you do a proper workout regimen and eating right. Ryan’s insights are priceless.”
—Marc Ecko, founder of Ecko Unltd and Complex
“I would like to rip out every page and use them as wallpaper so I could be reminded constantly of the humility and work it takes to truly succeed. In the margins of my copy, I have scrawled the same message over and over—’pre-Gold.’ Reading this inspiring book brought back me back to the humility and work ethic it took to win the Olympics.”
—Chandra Crawford, Olympic Gold Medalist
“Removing the ego is a daily struggle but it feels a little easier after reading this.”
—Martellus Bennett, NFL Tight End, Super Bowl Champion
About The Author
RYAN HOLIDAY is a bestselling author and media strategist. He dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors. Holiday has written several other books, including The Obstacle Is the Way, which has been translated into twenty-eight languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas. Visit www.RyanHoliday.net.